Here are a few ideas for David:
- Students could have examined fliers and commercials from other countries/markets?
- Students could examine what commercials or print ads showing and decide who the target audience is.
- Students could inquire about Nike protests in other areas.
- Students could partner up with foundations working to stop child labor.
- Students could survey each other about “why Nike is cool?” Are there other brands that champion athletes wear (like Under Armor, or Speedo)? Is the advertised product something that is attainable for most or does having Nike products gave the owner power over others?
2 comments:
I think it is a great idea to have students register who the target audience is in an advertisement. Children need to understand how companies market to them. What are the tricks of the trade? Why are there cartoons on cereal boxes or blue fruit roll-ups? There are a million ways companies try to get kids hooked on a product.
Jennifer C.
Good ideas, Jamie. I've gotta say that I thought David covered it pretty well, so I've been sitting here stumped about how to expand on what he already did. Thanks for your help in getting me started :)
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